Clothing sales usher in the "Little Spring" at the end of the year

"There are many new arrivals in the store. There are cashmere coats, down coats and sweaters. Come and choose!” Yesterday, the owner of the clothing store at Jinhua Mall forwarded the goods information in the WeChat circle of friends. Many customers immediately came up for an inquiry and asked questions. price. “At the moment of the peak season, I have to run a trip to Hangzhou or Shanghai every week. New arrivals are sold to the store.” Swallow told reporters that before the season, because of deserted business, she went out for goods once a month, for a period of time. She also lazily kept her shop and went out for vacation. "Business is really hard to do, money is hard to earn," Swallow sighed.

With the snow in the north and the rain in the south, the temperature in many places in the country has been falling all the way after winter, which provides the “day of the day” condition for the clothing sales industry that “sees heaven to eat”. As the temperature continues to drop, citizens have to go to the clothing market to buy autumn and winter clothes, and seasonal clothing enters the sales season. With the promotion of "Double 11" and "Double 12" at the end of the year, the apparel retail market has ignited "a fire in the winter." Manufacturers have seized the opportunity to recoup stocks and sell new products this year. Weak situation.

From the statistical data, this year, the city's consumer demand has maintained growth, and clothing, shoes, hats and needle textiles have also grown. According to statistics, from January to October of this year, the city’s consumer goods market generally maintained a low-speed upward growth trend. The city’s total retail sales of social consumer goods were limited to 58.438 billion yuan, an increase of 5.2% year-on-year, an increase of 5.7 percentage points from the same period last year, but higher than the previous year. Six months increased by 3.2 percentage points, 0.9 percentage points higher than the third quarter, and the growth rate ranks eighth in the province. Among them, the growth rate of the zero-plus industry above designated size has declined, and the sales of various types of commodities have been uneven. From January to October this year, the total retail sales of the wholesale and retail industry above designated size in the city was 56.674 billion yuan, an increase of 5.3% year-on-year, an increase of 5.8 percentage points from the same period last year. The cumulative retail sales of apparel, shoes, hats and needle textiles was 4.009 billion yuan, an increase of 8.3% year-on-year.

Clothing sales

Welcome to the end of the year "Little Spring"

Yesterday, even though it was not a holiday, the malls, shopping malls, and other apparel stores in Jinhua City were still crowded with people who had come to shop. Many shops had advertised billboards for “emergency staff”. “The passenger flow is less in the past two days. “Double 12's day is really a customer's surplus.” At Yongsheng Shopping Plaza, a brand clothing store salesperson told reporters that business is much better now than it was a while ago. “After the National Day holiday, we prepared the goods. Some of the best-selling models in recent times are still in short supply. Once we were out of stock, we had to keep contacting the manufacturers as soon as possible to replenish the goods.” Some shops in Yintai City and other shopping malls told reporters. “Considering that the next is the busy season until the Spring Festival, and the passenger flow increases, we plan to employ a few more salespersons on a temporary basis to increase the number of staff,” said a shop owner at a women's store in Yongsheng Shopping Plaza.

The reporter saw that after the weather turned cold, many stores had put on woolen coats, sweaters, cashmere sweaters and other winter clothes. Some shops even hung various fur coats, and down jackets were found in various shops. . Affected by the impact of online shopping and other factors, the price of newly listed winter apparel this year was basically the same as last year. In a women's clothing store, the reporter encountered Ms. Shao who was trying on clothes. She saw a cashmere coat, which was the new in the store. "Compared to autumn clothes, winter clothes are worn for a long time and the price is much higher." Ms. Shao told reporters that the cashmere coat tried on was priced at 1,600 yuan, and the price was still acceptable. According to reports, this year's popular cashmere coat market price of 800 to 5,000 yuan, down jacket price of 300 to 2,000 yuan, the brand is different, different fabrics, and thus the price difference is relatively large, but compared with previous years, the overall price of winter clothing this year is not high Due to the “cold winter” that the apparel industry has continued for many years, the high-profit era is gone forever.

For the "Yangyangchun" wave at the end of the year, the clothing dealers in the urban areas are still happy. "Spring and Autumn wear a short period of time, summer wear less materials, a year's market depends on the winter clothes, like last year run into a warm winter, basically a year without a play." Swallow said that fortunately this year, God also "to force", it is raining Cooling down again makes the clothing business much better. In order to compete with online stores, the price positioning of various clothing stores is not high. “Now customers will purchase online. If we have higher prices, the customers will certainly run away and the money will become harder to earn.” Some apparel business households stated that this “Little Spring” business is still the “interesting” of online shopkeepers. "left. They told reporters that during the “Double 11” and “Double 12” campaigns this year, the sales of online shops burst, but the return rate remained high, coupled with delays in express delivery for consumers, causing some consumers to give up on crowded online shopping.