â–¡ Zhao Zhishun is widely used in trademarks, model plates, signs or other decorative parts of automobiles, home appliances and other products. The total annual consumption has reached 100 million yuan. Because some users over-emphasize individuality and color, they are out of touch with design and production. What kind of problems should be paid attention to in the design of plastic plating cards? We must talk about the status quo of plastic plating sign design.
In the design and use of automotive electroplating signs, there are still small signs for large cars, large signs for cars; the design of the signs is feasible in the production of molds, but not feasible in the electroplating process; the color of the signs is feasible on the rendering of the art. However, it is not feasible to actually add color. If these problems are not solved, it is difficult to further improve the grade and level of China's sign design and production.
China's plastic plating label design should be on the grade, it should solve the situation of art design and process design as soon as possible. The sign production enterprises should pay special attention to cultivating professional signage design talents in this aspect and do a good job in service.
The design should comply with the following principles.
The principle of legality. Plastic plating signs, especially trademark signage design must be legal. Unregistered trademark graphics cannot be used to make logos. In the use of the China Merchants trademark signage, Xiamen Jinlong and Nanjing Jinlong had legal proceedings for the ownership of the Jinlong trademark. Therefore, in the design of signage, the relevant provisions of the Trademark Law must be followed and cannot be the same or similar to similar trademarks.
Decorative principle. The signboard not only has an indication function but also has a decorative effect in terms of its function, and decoration is another important function of the signage product. Whether it is a car or a household appliance product, there is no need for a good sign. Therefore, the design of plastic plating signs must reflect the decorative nature, regardless of the shape, texture and color of the product to match the product to which it is attached. Take the German Mercedes-Benz sedan as an example: the die-cast alloy aluminum weathervane with the Mercedes-Benz trademark graphic on the front hood is not only luxurious and dynamic, but also has a round plastic plating sign of Mercedes-Benz pattern in the middle and plastic plating on the left. The model signage is both eye-catching and concise; the matching of the three weathered weather signs, signs and black casings is just right, further enhancing the decorative effect of the signage, and the decorative appearance of the signage is unobstructed. And look at the design of domestic car signs, blindly follow the situation is more serious, many products lack personality, decorative effects are not good. If some of the label fonts and fonts are not coordinated, the font lines of the fonts and the shells are not coordinated, the size of the product and the proportion of the pasting surface are not coordinated, and some of the areas on the tail of the car are filled with signs, which makes people have The feeling of adding a snake is full, and the decorative effect is greatly reduced.
The design of the card should not only pay attention to the feasibility of mold making, the feasibility of plastic processing, the feasibility of color filling, but also the environment in which the product is installed and the period of use. At present, there are many plastic plating signs in China that need to be filled with color paint after plating. Some manufacturers use transparent red paint to fill the color. Because red is sensitive to ultraviolet light in the sun, it will fade after a long time. I want to be eye-catching, but it is counterproductive because of improper process selection. For another example, some designers blindly choose a larger plating plane or a color filling surface, which tends to cause plating defects or paint detachment. At present, some plastic trademark signs in China have adopted the mosaic design, which better solves the problem of organic combination of decorative and technical products. The trademark is generally divided into upper and lower parts. The upper pattern is made by full-plating after injection molding, and the lower part and the connecting part are directly injection molded with color material. Insert the upper and lower parts together before installing the product, and then attach or paste it to the mounting surface. Such a product design allows the logo pattern to form a metallic color. Moreover, the connecting portion is formed into a color body, which bypasses the problem of color filling of a more Complex product. In the design process of the product, the product designer should pay attention to the special requirements of the plastic plating process. For example, the shape of the product should be concise and clear, and there should be no sharp corners, deep grooves, or narrow grooves (the general groove depth should not exceed the width of the gap 1) /3), to avoid electrode discharge paste, plating solution retention, uneven plating layer, product deformation and other defects; in the design of the right angle or sharp angle should be rounded, generally R = C.2 ~ 0.3mm; Floors with too large design area should be avoided as much as possible. The parts without decoration requirements should be designed as dots or patterns as much as possible so as to cover the spots with inconspicuous surface when the product is electroplated. The thickness design of plastic plating signs should not be too small, generally not Should be less than 3mm. 4. Economic principles. The design of plastic plating signs should pay attention to the economical nature of the products. Different products should use different grades. Taking vehicle signs as an example, car signs and agricultural vehicle signs should be made with different product processing techniques, and their physical requirements, plating requirements, and bonding methods should be based on economic and practical principles. Generally speaking, product design The higher the grade, the more difficult the processing of the product, the higher the cost of production. When designing the product, the designers should pay full attention to this point. 3. The plastic-plated design of the plastic-electrical design is used as a product. The design should generally be carried out in the following six steps.
The comprehensive judgment of functions, usage methods, molding processes, price positioning, and prospect predictions will initially determine the direction.
Discuss and study the consumer market compared to similar products.
Perform functional feasibility and decorative effects analysis.
Dye the final shape rendering.
5-structure, process design. Establish internal structural data, select a reasonable glyph structure, reasonable materials, processing techniques, installation methods, and the most reasonable proportion and position determination of the signage and mounting surface during installation.
6. Detailed discussion. Conduct in-depth research on important aspects of the product and finalize the design.
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